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Reaching Social Natives: a blueprint for editors

Join us for a dynamic panel discussion, "Reaching Social Natives: a blueprint for editors," hosted by Sophie van Oostvoorn. The session begins with a brief introduction to C.Tru and its mission. This is followed by a short segment on understanding Social Natives, covering their digital habits and practical tips for editors. The main event is a panel discussion featuring industry experts who will share real-world examples and strategies for effectively engaging Social Natives. Attendees will gain valuable insights and tools to enhance their content strategy and better connect with this demographic.

Location: Pandorafoyer
Time(s): 15:20 - 16:15
Speaker(s): Sophie van Oostvoorn, Ines Kubat, Arno Vanhollebeke & Sophie Kluivers
Language: ENG
Type: Panel discussion
Theme: Audience development
  • Sophie van Oostvoorn is the editor-in-chief of C.Tru, a new project powered by Mediahuis. Our objective is to figure out how we can reach and engage social natives with journalism and to find a sustainable revenue model. She is the author of the bi-weekly newsletter The Audience Dispatch and previously she worked at NRC as an engagement editor.
  • Arno Vanhollebeke started at De Standaard at the age of 24 as an online project editor. After six months, he switched to the video editorial team, where he has been the coordinator since 2020. The video team has now been transformed into De Standaard's social team. This team consists of six people and creates news videos, posts and reels for Instagram and TikTok.
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September 10 2024
TivoliVredenburg
Utrecht
On September 10, Mediahuis will celebrate journalism! Meet 250 fellow journalists at Utrecht's TivoliVredenburg music venue.
On May 16, Mediahuis will celebrate journalism! Join 200 fellow journalists at Utrecht's TivoliVredenburg music venue.
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