How can you as editors and as individual journalists ensure that readers and listeners trust you? And can that ambition be combined with new journalistic (online) forms, with stories and presentations that are also meant to engage readers, and with an outside world that is often very distrustful? In this workshop, Sally Lehrman, award-winning journalist and founder of the Trust Project, gives practical tools to reporters, editors-in-chief and executives and shows that transparency and trust go hand in hand.