AI is transforming newsrooms worldwide, but what does this mean for you as a journalist? In this keynote, Ana Jakimovska – Head of AI Strategy at Mediahuis and ex Product Person at The Guardian – demonstrates how AI tools are already supporting newsrooms today, from generating story ideas to optimising content across platforms. Through practical examples and real cases from leading media organisations, she reveals the possibilities and shows how journalists can leverage AI as a powerful ally. Not techno-utopia, but achievable steps toward more efficient, creative news production while keeping the human journalist at the center. Discover what's truly in it for you in this AI-driven media landscape.