Floris Noort, managing editor Newsroom at De Telegraaf, takes us behind the scenes of the digital transformation of one of the Netherlands' biggest news platforms. Every day, he works with the questions: what news do we publish and how do we ensure it reaches as many readers as possible?

He shares how the development of the new app and website — as well as the transition to the CUE publishing system — was guided by one principle: putting the user first. The result? A platform that doesn’t just work smoothly, but also surprises and engages visually, offering new ways to tell the news. What can other editorial teams learn from this? In this interactive session, Floris shares key insights behind their approach.